Tori Praver, a Surfer and International Cover Girl Will be the Face of Billabong Girls for the 2009 Advertising Campaign
IRVINE, Calif., – Billabong welcomes Tori Praver as one of our new global brand ambassadors, providing both image and design contributions in her new role.
“With her effortless sense of style and natural beauty Tori is the perfect blend of high fashion and beach culture that Billabong personifies. As a surfer, model and designer Tori embodies a dynamic creative energy and is a great role model for young women,” stated Candy Harris, Billabong Women’s Brand Director.
Hailing from Maui, Hawaii, Tori is known for her casual, beach-culture lifestyle and passion for surfing. But she is also a very successful international model - Tori has graced the cover of numerous magazines including Glamour and Cosmopolitan as well as being featured in the last three issues of Sports Illustrated.
“I'm so proud to be working with Billabong, a brand that’s so synonymous with the surf culture, in an industry that I truly love,” says Praver. “It’s a company that I respect enormously, from their commitment to global charitable efforts, to their relaxed sense of style. I'm so excited about our collaboration, I'm sure it will be great on all levels.”
As a surfer, model and designer Tori is constantly traveling to photo shoots and runway shows around the world, dividing her time between Hawaii, Los Angeles, and New York. The Summer 2009 Billabong Women’s advertising campaign featuring Tori will be launched in fashion magazines such as Nylon, Foam and Teen Vogue.
In her role as a Global Brand Ambassador, Tori will also be putting her design skills to use as she collaborates with Billabong on upcoming product. Her first signature swim piece will release in May 2009 as part of Billabong’s Design For Humanity initiative, with additional pieces to launch for Spring 2010.
“We are so excited to have Tori on board,” said Candy Harris. “She is a phenomenal face for the Brand and we are looking forward to the launch of her collaborations on the runway at this year’s Design For Humanity event June 17th”.
Billabong produces active lifestyle, fashion-forward clothing, accessories and related products designed and distributed to a worldwide customer base. The products are developed in the authentic environment of the surf culture and sold primarily through surf and specialty retail boutiques. Billabong-branded products are tested and improved by the best board sport performers across the globe. Active enthusiasts in every department from marketing and sales, to design and merchandising, bring an unmatched authenticity and unique quality to both the innovative products and related events such as Billabong Pro Maui and Design For Humanity.