After paying for my flat, most of my money goes on toys and surfing, so I dont really mind spending the money... but I dont buy stuff because
its expensive or got a label, only if I think its worth the extra cash.
Wetsuits are a good example - after years of cheap suits/boots/gloves Ive finally bought some expensive kit (but I didnt care who made it. Happened to buy a RipCurl suit, as it fit me best) and it was a revelation
Paddling is soooooo much easier in this new stretchy suit compared to my £100 bodyglove suit that I had 'til recently.
But as for style... my t-shirts come from tescos...
So, in a nutshell, Im not spending money on a label, but I will on quality